Design by Caro
Hi, I’m Caro (or Caroline if you’re my mom – hi mom 👋️). I’m a graphic designer with a background in business, using this unique skillset to create strategic and considered design solutions. In addition to my creative skills and highly developed aesthetic sense, I have diverse experience across marketing, community development, event planning, sales, creative direction, and people management. These skills allow me to approach design holistically – considering not just aesthetics, but also the wider business implications.
Projects
Selfridges Joke Shop at The Corner Shop
Selfridges Christmas Gift Guide
Selfridges Own-label Beauty Packaging
Selfridges Beauty Hall
Selfridges VIP Beauty Advent Calendar
Concur: A Marketing & Design Journal
Spark: Academic & Professional Contexts
The Big Melt Infographic
UN Sustainable Development Goals
Reduce Plastic Use Campaign
The Spiral: A Virtual Art Exhibition
CV
Contact
I was the lead designer on the Selfridges Christmas Gift Guide for 2023. Working closely with the editorial, marketing, and in-house photo studio teams, I was responsible for the design of the 56-page gift guide from ideation all the way through production. In line with the Christmas 2023 theme "Showtime at Selfridges" the gift guide took inspiration from theatre programmes and theatrical design and language. As part of this, I organised a cross-team outing to the Royal Opera House to gain inspiration for the Christmas campaign as a whole.
In addition to the creation of the gift guide itself, I also helped design the distribution devices, including magazine stands, trolleys, and countertop display trays. As well as in-store distribution across all four Selfridges stores, the gift guide was included as a Sunday Times supplement and sent out to Selfridges VIP customers.
In addition to the creation of the gift guide itself, I also helped design the distribution devices, including magazine stands, trolleys, and countertop display trays. As well as in-store distribution across all four Selfridges stores, the gift guide was included as a Sunday Times supplement and sent out to Selfridges VIP customers.
Selfridges Christmas Gift Guide 2023
Category: Editorial Design
Category: Editorial Design
