I was the lead designer on the Selfridges Christmas Gift Guide for 2023. Working closely with the editorial, marketing, and in-house photo studio teams, I was responsible for the design of the 56-page gift guide from ideation all the way through production. In line with the Christmas 2023 theme "Showtime at Selfridges" the gift guide took inspiration from theatre programmes and theatrical design and language. As part of this, I organised a cross-team outing to the Royal Opera House to gain inspiration for the Christmas campaign as a whole.
In addition to the creation of the gift guide itself, I also helped design the distribution devices, including magazine stands, trolleys, and countertop display trays. As well as in-store distribution across all four Selfridges stores, the gift guide was included as a Sunday Times supplement and sent out to Selfridges VIP customers.
In addition to the creation of the gift guide itself, I also helped design the distribution devices, including magazine stands, trolleys, and countertop display trays. As well as in-store distribution across all four Selfridges stores, the gift guide was included as a Sunday Times supplement and sent out to Selfridges VIP customers.
Selfridges Christmas Gift Guide 2023
Category: Editorial Design
Category: Editorial Design
