︎

Design by Caro


Hi, I’m Caro (or Caroline if you’re my mom – hi mom 👋). I’m a Senior Designer working across brand, campaigns, packaging and physical brand experiences, with a background in luxury and retail. I enjoy getting to grips with the bigger picture behind a brief – understanding what a brand is trying to achieve, who it’s speaking to, and how design can make that happen.

My background spans design, business and marketing, which means I bring both creative and commercial thinking to my work. I’m interested in creating design that not only looks considered, but has a clear purpose and works as part of a wider brand.

Projects
Selfridges
40 Duke
Disney Christmas
Coffee Shop & Foodhall
Obsessions
More the Merrier Christmas
Big City Beauty
The Joke Shop at The Corner Shop
Showtime Christmas Gift Guide
Own-Label Beauty Packaging
Beauty Hall Transformation
 VIP Beauty Advent Calendar

Academic
Concur: A Marketing & Design Journal
Spark: Academic & Professional Contexts

CV

Design by Caro 

︎ Home
For my final major project on the MA Design for Visual Communication at UAL, I created Concur – a conceptual magazine exploring the relationship between marketing and design, and how the two disciplines can work more effectively together.

Read more +
Concur: A Marketing & Design Journal           
Category: Editorial Design, Brand Identity, Art Direction