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Design by Caro


Hi, I’m Caro (or Caroline if you’re my mom – hi mom 👋). I’m a Senior Designer working across brand, campaigns, packaging and physical brand experiences, with a background in luxury and retail. I enjoy getting to grips with the bigger picture behind a brief – understanding what a brand is trying to achieve, who it’s speaking to, and how design can make that happen.

My background spans design, business and marketing, which means I bring both creative and commercial thinking to my work. I’m interested in creating design that not only looks considered, but has a clear purpose and works as part of a wider brand.

Projects
Selfridges
40 Duke
Disney Christmas
Coffee Shop & Foodhall
Obsessions
More the Merrier Christmas
Big City Beauty
The Joke Shop at The Corner Shop
Showtime Christmas Gift Guide
Own-Label Beauty Packaging
Beauty Hall Transformation
 VIP Beauty Advent Calendar

Academic
Concur: A Marketing & Design Journal
Spark: Academic & Professional Contexts

CV

Design by Caro 

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I was the lead designer for Selfridges’ first own-label coffee shop in the Oxford Street Foodhall, developing the identity and translating it across packaging, signage, wayfinding and more. Alongside the coffee shop, I redesigned the wider Selfridges Foodhall identity to better align with the current brand.

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Coffee Shop & Foodhall          
Category: Brand Identity, Packaging Design, Brand Experience, Wayfinding