Building on Selfridges’ longstanding position as a curator of the new and noteworthy, Selfridges Obsessions brought together a diverse selection of cultural and lifestyle trends, from the niche to the ubiquitous. For SS25, 12 obsessions ranged from chess, long weekends and dogs to hot sauce, matchsticks and martinis.

I designed assets across multiple physical touchpoints, including window graphics and illustrations, a take-away store guide, in-store signage and visual merchandising displays.