Design by Caro



Hi, I’m Caro (or Caroline if you’re my mom – hi mom 👋️). I’m a graphic designer with a background in business, using this unique skillset to create strategic and considered design solutions. In addition to my creative skills and highly developed aesthetic sense, I have diverse experience across marketing, community development, event planning, sales, creative direction, and people management. These skills allow me to approach design holistically – considering not just aesthetics, but also the wider business implications.

Projects
Selfridges Obsessions
Selfridges Christmas 2024
Selfridges Big City Beauty
Selfridges Joke Shop at The Corner Shop
Selfridges Christmas Gift Guide 2023
Selfridges Own-Label Beauty Packaging
Selfridges Beauty Hall
Selfridges VIP Beauty Advent Calendar
Concur: A Marketing & Design Journal
Spark: Academic & Professional Contexts
The Big Melt Infographic
UN Sustainable Development Goals
Reduce Plastic Use Campaign
The Spiral: A Virtual Art Exhibition



CV

CV


EDUCATION

University of the Arts London
London, United Kingdom

MA (PgDip with Distinction), Design for Visual Communication

2020 – 2022


Grenoble Graduate School of Business
London, United Kingdom 
MSc with Distinction, Fashion, Design, and Luxury Management

2014 – 2016


The Chinese University of Hong Kong
Shatin, Hong Kong
Exchange Student, International Asian Studies Program

January – May 2014


Ivey Business School, University of Western Ontario
London, Canada
Bachelor of Arts, Honours Business Administration

2010 – 2014


WORK & PRACTICAL EXPERIENCE     

Selfridges
London, United Kingdom
Senior Designer

August 2022 – Present

Pantechnicon & Open House London Ltd. 
London, United Kingdom
Graphic Designer

October 2021 – August 2022

Pip & Nut
London, United Kingdom
Marketing Executive

June 2019 – September 2020

Lululemon
London, United Kingdom
Assistant Store Manager & Community Connector

May 2015 – December 2018

The Society of Obstetricians and Gynaecologists of Canada
Ottawa, Canada
Business Development Coordinator

Summer 2014

Ivey Fashion and Retail Conference
London, Canada
Creative Director

April – November 2013

Tommy Hilfiger
New York City, USA

Corporate Communications Summer Intern

Summer 2013

The Canadian Foundation for Women’s Health
Ottawa, Canada
Event Planner

May 2013

Studio Blake
Toronto, Canada
Owner & Designer

Summer 2012

The Bhutan Canada Foundation
Toronto, Canada
Communications & Marketing Intern

November 2011 – July 2012



CONTINUING EDUCATION

Adobe Certified Professional
London, United Kingdom
Graphic Design & Illustration Using Adobe Illustrator

2021


In > Professional Development
London, United Kingdom
Digital Marketing & Social Media Programme

2020


City Academy
London, United Kingdom
Filmmaking for Beginners

2019


City Academy
London, United Kingdom
DSLR Photography for Beginners

2018


University of the Arts London, Central Saint Martins
London, United Kingdom
Interior Design – Level 1

2017


Quill London
London, United Kingdom

Beginners Modern Calligraphy

2016



Please get in touch to learn more or to request my full CV