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Design by Caro


Hi, I’m Caro (or Caroline if you’re my mom – hi mom 👋️). I’m a graphic designer with a background in business, using this unique skillset to create strategic and considered design solutions. In addition to my creative skills and highly developed aesthetic sense, I have diverse experience across marketing, community development, event planning, sales, creative direction, and people management. These skills allow me to approach design holistically – considering not just aesthetics, but also the wider business implications.

Projects
Selfridges Obsessions
Selfridges Christmas 2024
Selfridges Big City Beauty
Selfridges Joke Shop at The Corner Shop
Selfridges Christmas Gift Guide 2023
Selfridges Own-Label Beauty Packaging
Selfridges Beauty Hall
Selfridges VIP Beauty Advent Calendar
Concur: A Marketing & Design Journal
Spark: Academic & Professional Contexts
The Big Melt Infographic
UN Sustainable Development Goals
Reduce Plastic Use Campaign
The Spiral: A Virtual Art Exhibition

CV

Design by Caro 

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About


I'm a Canadian expat who's been calling London home for the last 10 years. I began my studies and career in business, but I've always had a creative passion that I couldn't ignore. And so, in 2020 I decided to pursue an MA in Design for Visual Communication at University of the Arts London as a way of transitioning to the creative industries. This unique skillset allows me to effectively listen to clients, understand their business strategy, develop powerful design solutions, and communicate the value of exceptional design.

Since 2022 I’ve be working as a graphic designer in the Selfridges Creative Studio. In this role I creatively lead, design, and project manage large-scale graphics projects including campaigns, pop-up spaces, branding, packaging, editoral, property, wayfinding, and more.