About

I’m a Senior Designer working across brand, campaigns, packaging and physical brand experiences. Currently part of the Selfridges Creative Studio in London, I creatively lead projects from initial concept through to production, with a particular interest in how brands come to life across physical spaces and touchpoints.

My route into design wasn’t entirely conventional. I started my career in business and retail before moving into marketing and eventually design, giving me a commercial perspective that continues to shape how I approach creative work. Along the way, I completed an MSc in Fashion, Design & Luxury Management and later an MA in Design for Visual Communication at UAL.

I’m naturally interested in the bigger picture behind a brief – understanding the audience, the commercial objective and what the brand is trying to achieve, then translating that thinking into design that is both considered and effective.

Originally from Canada, I’ve called London home for the past 12 years. Outside of work, you’ll usually find me exploring the city, planning my next trip, or trying to justify buying yet another notebook.