I translated the campaign identity across a wide range of physical applications, including Christmas Shop graphics, beauty packaging, own-label Christmas crackers, window graphics, event and marketing signage, large-format graphics and promotional materials.

As lead designer, I acted as the campaign’s creative guardian, overseeing the application of the visual identity across multiple touchpoints and teams. I worked closely with internal stakeholders and production partners to ensure consistency, quality and attention to detail throughout the rollout, creating a cohesive and immersive Christmas experience across the Selfridges estate.