My work spanned large-format graphics, physical builds, graphic collateral, signage and gift wrap, helping to translate the creative concept into a cohesive physical experience across the stores.

The project presented the added complexity of working within Disney’s established brand guidelines and detailed approval processes, requiring careful collaboration and attention to brand consistency while maintaining the distinctive character of the Selfridges campaign.

I worked closely with the wider creative and production teams to develop, refine and deliver work across multiple formats and environments, ensuring a high-quality and cohesive customer experience throughout.