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Design by Caro


Hi, I’m Caro (or Caroline if you’re my mom – hi mom 👋). I’m a Senior Designer working across brand, campaigns, packaging and physical brand experiences, with a background in luxury and retail. I enjoy getting to grips with the bigger picture behind a brief – understanding what a brand is trying to achieve, who it’s speaking to, and how design can make that happen.

My background spans design, business and marketing, which means I bring both creative and commercial thinking to my work. I’m interested in creating design that not only looks considered, but has a clear purpose and works as part of a wider brand.

Projects
Selfridges
40 Duke
Disney Christmas
Coffee Shop & Foodhall
Obsessions
More the Merrier Christmas
Big City Beauty
The Joke Shop at The Corner Shop
Showtime Christmas Gift Guide
Own-Label Beauty Packaging
Beauty Hall Transformation
 VIP Beauty Advent Calendar

Academic
Concur: A Marketing & Design Journal
Spark: Academic & Professional Contexts

CV

Design by Caro 

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An Instagram campaign highlighting the environmental impact of plastic pollution, as well as educating consumers on the many ways in which they can reduce their plastic use. Designed as part of the MA in Design for Visual Communication at UAL.
Reduce Plastic Use          
Instagram Campaign
Category: Illustration & Social Media