Design by Caro

Hi, I’m Caro (or Caroline if you’re my mom – hi mom 👋). I’m a Senior Designer working across brand, campaigns, packaging and physical brand experiences, with a background in luxury and retail. I enjoy getting to grips with the bigger picture behind a brief – understanding what a brand is trying to achieve, who it’s speaking to, and how design can make that happen.

My background spans design, business and marketing, which means I bring both creative and commercial thinking to my work. I’m interested in creating design that not only looks considered, but has a clear purpose and works as part of a wider brand.

Projects

Selfridges Coffee Shop & Foodhall
Selfridges Obsessions
Selfridges Christmas 2024
Selfridges Big City Beauty
Selfridges Joke Shop at The Corner Shop
Selfridges Christmas Gift Guide 2023
Selfridges Own-Label Beauty Packaging
Selfridges Beauty Hall
Selfridges VIP Beauty Advent Calendar
Concur: A Marketing & Design Journal
Spark: Academic & Professional Contexts

About

Contact

hello@designbycaro.com