I developed the launch campaign for Pip & Nut’s limited-edition Blueberry Trail Mix Almond Butter, creating the campaign concept and visual direction across photography, social content and influencer activation. I also collaborated with the external design agency on the packaging development from the brand side.
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I led the creative direction and art direction for the campaign, developing the visual concept, storyboarding the shoot and commissioning the photographer and food stylist. The resulting imagery used bold colour, graphic compositions and trail mix ingredients to create a distinctive visual language across hero photography, recipe content and social assets.
I also collaborated with the external design agency throughout the packaging development process, contributing brand and marketing input and helping ensure the final pack worked cohesively within the wider launch.
The campaign rolled out through teaser content, product reveal, recipe-led social content and the “Beat the January Blues” influencer activation, which generated organic social coverage from recipients including Women’s Health UK and lifestyle creators.
