The Selfridges Beauty Hall underwent a major, year-long multi-phase renovation project from 2023 to 2024. In addition to cosmetic and structural renovations to the space, the brands trading in the Beauty Hall also introduced all new shopfits.
I managed the entirety of this project from a design perspective, responsible for all aspects of the graphics, including creating a compelling hoarding graphic treatment in line with relevant Selfridges campaigns as the project progressed through its various phases. Additionally, I created a new wayfinding system and suite of graphics in order to help customers navigate the space during this period of construction.
Finally, I was also responsible for feeding back on proposed graphics for the new brand shopfits, for which I created the graphic guidelines.
I managed the entirety of this project from a design perspective, responsible for all aspects of the graphics, including creating a compelling hoarding graphic treatment in line with relevant Selfridges campaigns as the project progressed through its various phases. Additionally, I created a new wayfinding system and suite of graphics in order to help customers navigate the space during this period of construction.
Finally, I was also responsible for feeding back on proposed graphics for the new brand shopfits, for which I created the graphic guidelines.
Selfridges Beauty Hall
Category: Wayfinding Design, In-store Visual Design
Category: Wayfinding Design, In-store Visual Design
