Design by Caro
Hi, I’m Caro (or Caroline if you’re my mom – hi mom 👋️). I’m a graphic designer with a background in business, using this unique skillset to create strategic and considered design solutions. In addition to my creative skills and highly developed aesthetic sense, I have diverse experience across marketing, community development, event planning, sales, creative direction, and people management. These skills allow me to approach design holistically – considering not just aesthetics, but also the wider business implications.
Projects
Selfridges Joke Shop at The Corner Shop
Selfridges Christmas Gift Guide
Selfridges Own-label Beauty Packaging
Selfridges Beauty Hall
Selfridges VIP Beauty Advent Calendar
Concur: A Marketing & Design Journal
Spark: Academic & Professional Contexts
The Big Melt Infographic
UN Sustainable Development Goals
Reduce Plastic Use Campaign
The Spiral: A Virtual Art Exhibition
CV
Contact
The Selfridges Beauty Hall is undergoing a major, year-long multi-phase renovation project. In addition to cosmetic and structural renovations to the space, the brands trading in the Beauty Hall are also introducing all new shopfits.
I manage the entirety of this project from a design perspective, responsible for all aspects of the graphics, including creating a compelling hoarding graphic treatment in line with relevant Selfridges campaigns as the project progresses through its various phases. Additionally, I created a new wayfinding system and suite of graphics in order to help customers navigate the space during this period of construction.
Finally, I am also responsible for feeding back on proposed graphics for the new brand shopfits, for which I created the graphic guidelines.
I manage the entirety of this project from a design perspective, responsible for all aspects of the graphics, including creating a compelling hoarding graphic treatment in line with relevant Selfridges campaigns as the project progresses through its various phases. Additionally, I created a new wayfinding system and suite of graphics in order to help customers navigate the space during this period of construction.
Finally, I am also responsible for feeding back on proposed graphics for the new brand shopfits, for which I created the graphic guidelines.
Selfridges Beauty Hall
Category: Wayfinding Design, In-store Visual Design
Category: Wayfinding Design, In-store Visual Design
