I was tasked with undertaking a design overhaul of the Selfridges own-label beauty range, which includes various haircare, makeup, and skincare kits. The previous products lacked cohesion and a clear visual identity across the range.
This involved working with the buying team to determine the product range for the year, creating the franchise's visual identity, developing guidelines, researching packaging solutions, and designing the packaging graphics themselves, working with the production team to determine suitable paper stocks, finishes, etc.
A number of new kits have been developed in various formats within this new identity, challenging me to keep the design fresh and exciting while keeping cohesion amongst the designs. The kits have seen record sales and have received significant positive feedback from consumers.
This involved working with the buying team to determine the product range for the year, creating the franchise's visual identity, developing guidelines, researching packaging solutions, and designing the packaging graphics themselves, working with the production team to determine suitable paper stocks, finishes, etc.
A number of new kits have been developed in various formats within this new identity, challenging me to keep the design fresh and exciting while keeping cohesion amongst the designs. The kits have seen record sales and have received significant positive feedback from consumers.
Selfridges Own-Label Beauty Packaging
Category: Identity Design, Packaging Design
Category: Identity Design, Packaging Design
