I was the lead designer on the Selfridges Obsessions campaign - a new biannual celebration of the season’s most irresistible ideas and objects.
A house of obsessions since 1909, Selfridges has long been THE place to find something new, a barometer of culture and fashion. Selfridges Obsessions features a spectrum of Selfridges’ latest obsessions, niche or trending, of the moment or lifelong. 12 Selfridges obsessions for SS25 include Chess, Long Weekends, Dogs, Hot Sauce, Matchsticks and Martinis.
I developed the graphic suite and designed campaign assets for multiple touchpoints including window graphics and illustrations, a take away store guide, in-store signage, visual merchandising displays, and more.
A house of obsessions since 1909, Selfridges has long been THE place to find something new, a barometer of culture and fashion. Selfridges Obsessions features a spectrum of Selfridges’ latest obsessions, niche or trending, of the moment or lifelong. 12 Selfridges obsessions for SS25 include Chess, Long Weekends, Dogs, Hot Sauce, Matchsticks and Martinis.
I developed the graphic suite and designed campaign assets for multiple touchpoints including window graphics and illustrations, a take away store guide, in-store signage, visual merchandising displays, and more.
Selfridges Obsessions
Category: Campaign Design
Category: Campaign Design
