I was the Graphics team project lead on the experiential design project, The Joke Shop at the Selfridges Corner Shop. Working in close collaboration with the creative vision, brand voice, visual projects, and visual merchandising teams, I was responsible for managing the design within the space, not only developing creative concepts and artworking the graphics for the space, but also ensuring all of the design produced for the project was in line with the concept and visual identity.
This involved a range of formats from design of the exterior shop façades, to ticketing devices, posters, navigational graphics, signage, and large format design. The Joke Shop received great praise both internally from directors and executives, and externally from customers and the press.
This involved a range of formats from design of the exterior shop façades, to ticketing devices, posters, navigational graphics, signage, and large format design. The Joke Shop received great praise both internally from directors and executives, and externally from customers and the press.
Selfridges Joke Shop at The Corner Shop
Category: Experiential Design
Category: Experiential Design
