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Design by Caro


Hi, I’m Caro (or Caroline if you’re my mom – hi mom 👋️). I’m a graphic designer with a background in business, using this unique skillset to create strategic and considered design solutions. In addition to my creative skills and highly developed aesthetic sense, I have diverse experience across marketing, community development, event planning, sales, creative direction, and people management. These skills allow me to approach design holistically – considering not just aesthetics, but also the wider business implications.

Projects
Selfridges Big City Beauty
Selfridges Joke Shop at The Corner Shop
Selfridges Christmas Gift Guide
Selfridges Own-Label Beauty Packaging
Selfridges Beauty Hall
Selfridges VIP Beauty Advent Calendar
Concur: A Marketing & Design Journal
Spark: Academic & Professional Contexts
The Big Melt Infographic
UN Sustainable Development Goals
Reduce Plastic Use Campaign
The Spiral: A Virtual Art Exhibition

CV

Design by Caro 

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Working together with a 3D designer, I designed the graphic elements of the Selfridges VIP beauty advent calendar for 2023. The advent calendar is gifted to a limited number of Selfridges' most high profile customers, and the quality had to be reflective of this.

The design featured a blind emboss pattern with gold foiling and top-of-the-line paper stocks. The calendar needed to feel like it was consistent with the other VIP collateral that these customers receive, while also tying into the wider Christmas theme.
Selfridges VIP Beauty Advent Calendar          
Category: Packaging Design