I was the lead designer for Selfridges’ 2024 Christmas campaign, More the Merrier. Working closely with the Creative Vision team, I developed the visual identity and created a graphic toolkit that was used to roll out the campaign across all store and digital touchpoints.
Along with the visual identity development, I designed graphics across numerous sites and items including Christmas Shop graphics, packaging design, window and door graphics, event and marketing signage and collateral, large format graphics, and other promotional materials.
As the lead designer I was the “campaign guardian” for the project, ensuring that the look and feel of the campaign as well as the quality and finish of the graphics were upheld across all touchpoints and teams; creating a cohesive, impactful and immersive brand experience for customers.
Along with the visual identity development, I designed graphics across numerous sites and items including Christmas Shop graphics, packaging design, window and door graphics, event and marketing signage and collateral, large format graphics, and other promotional materials.
As the lead designer I was the “campaign guardian” for the project, ensuring that the look and feel of the campaign as well as the quality and finish of the graphics were upheld across all touchpoints and teams; creating a cohesive, impactful and immersive brand experience for customers.
Selfridges Christmas 2024
Category: Identity Design, Campaign Design, Packaging Design
Category: Identity Design, Campaign Design, Packaging Design
