Design by Caro



Hi, I’m Caro (or Caroline if you’re my mom – hi mom 👋). I’m a Senior Designer working across brand, campaigns, packaging and physical brand experiences, with a background in luxury and retail. I enjoy getting to grips with the bigger picture behind a brief – understanding what a brand is trying to achieve, who it’s speaking to, and how design can make that happen.

My background spans design, business and marketing, which means I bring both creative and commercial thinking to my work. I’m interested in creating design that not only looks considered, but has a clear purpose and works as part of a wider brand.

Projects
Selfridges

Academic



CV

In response to the Covid-19 pandemic, London-based art collective Iklectik was seeking a different approach to virtual art exhibitions. As part of our collaborative unit on the Design for Visual Communication course, we partnered with Iklectik to create a series of posters and flyers advertising their virtual events.

My series, The Spiral, was inspired by the first four "seasons" of the pandemic, and explored how these seasons mimicked the stages of mental distress – fear, withdrawal, isolation, and distortion – the feeling of "spiralling." Simple visual language was used to represent the feeling of the spiral across the designs, and each poster/flyer featured a unique visual element to represent its respective stage of mental distress.

The Spiral          
A Virtual Art Exhibition
Category: Print Campaign